Today I’m talking with Jen Cameron, the marketing coordinator from Orca Books.
Jen is a new author’s best friend. When Betting Game was still in edits, she gave me a game plan and coached me through the process. My book was in good hands, every step of the way.
Tell me a little about what a marketing coordinator does?
I create promotional materials such as bookmarks and event posters, I help to plan launches, I attend trade shows to promote books to booksellers, librarians, and educators and I suggest ways for authors to connect with readers. In short, I work hard to support our authors the best way I can.
What is your favourite part of the job?
My favourite part of the job is meeting authors (either in person or via phone, email or social media) and being a part of the process of getting a book into the hands of readers. The authors I’ve worked with are committed, passionate and hard-working—and I love helping them achieve their dreams.
What are your top 3 tips for authors?
Don’t be afraid to ask questions! I am here to help.
Get to know your local bookstore and booksellers (if you don’t already) and tap into that community.
Join a writer’s association or two and connect with other authors—they have a wealth of expertise and information, and are happy—even eager—to share.